2015 - present
Use big data to guide our business strategy, optimize the performance of our video distribution network, increase the efficiency of our marketing programs and enhance our ability to monetize a massive catalog of digital assets.
Lead a team that uses a combination of enterprise analytics systems (Hadoop, Adobe Analytics/Omniture, MySQL, Tableau, Google Analytics, etc.) and proprietary custom tools to extract actionable insights from huge amounts of both first-party and third-party data representing hundreds of millions of visits and consumer interactions per month.
2014 - 2015
Worked to evolve the ULIVE brand, develop our audience of consumers via a mix of paid media, social media, email and digital marketing, and champion the use of data and analytics to optimize reach, engagement and monetization. Managed a multi-million dollar marketing budget, collaborating with editorial, programming and technology teams to maximize return on marketing investments. Combined the quantitative with the qualitative, harnessing insights from billions of event beacons and proprietary research to understand and optimize business performance.
2012 - 2014
Guided marketing strategy and ran all marketing programs for a membership organization exclusively serving CEOs of mid-market companies (companies doing between $100 million and $3 billion per year).
2011 - 2014
Helped companies sell more and sell more efficiently by aligning their brand story, maximizing use of both new and proven technologies and effectively connecting their people, platforms and messages. Provided marketing strategy, brand development and technical guidance to clients in diverse industries including food & beverage, retail, casino gaming, high technology and healthcare.
1995 - 2010
Founded digital agency in 1995. Grew agency revenues by 273% between 2005 and 2007, achieving a #30 ranking on the 2008 Philadelphia 100 List of fastest-growing, privately-held companies. Led Singularity to nearly 140 design and marketing awards between 2006 and 2010. Sold Singularity to media agency Communications Media, Inc. in July, 2009. Served as President for 14 months following sale.
Co-founded the first company to combine viral marketing techniques, sweepstakes and promotions. Grew company to 25 employees in 2 offices in Houston. Sold company to About.com, Inc. in October, 2000.
B.S. in Economics, concentrations in Entreprenuership and Information Technology