2017 - present
Enhance the data ecosystem by developing tools and products that make data more powerful and more valuable across the enterprise. Work to align our data strategy with our business strategy to give us a competitive advantage in a rapidly changing marketplace. Empower stakeholder groups across the enterprise to be more data-driven and give them new products to sell to advertisers and new ways to increase revenue and maximize ROI.
Lead the data product vision and R&D, with an emphasis on combining different types/sources of data, increasing end-user efficiency and experience, and promoting reusability and automation.
2014 - 2017
Used combination of first- and third-party data to optimize the company’s digital video syndication business. Managed relationships with outside measurement partners and collaborated with other teams and stakeholders to create a nimble, data-driven culture.
Worked to evolve the ULIVE brand, develop our audience of consumers via a mix of paid media, social media, email and digital marketing, and champion the use of data and analytics to optimize reach, engagement and monetization. Managed a multi-million dollar marketing budget, collaborating with editorial, programming and technology teams to maximize return on marketing investments. Combined the quantitative with the qualitative, harnessing insights from billions of event beacons and proprietary research to understand and optimize business performance.
2012 - 2014
Guided marketing strategy and ran all marketing programs for a membership organization exclusively serving CEOs of mid-market companies (companies doing between $100 million and $3 billion per year).
2011 - 2014
Helped companies sell more and sell more efficiently by aligning their brand story, maximizing use of both new and proven technologies and effectively connecting their people, platforms and messages. Provided marketing strategy, brand development and technical guidance to clients in diverse industries including food & beverage, retail, casino gaming, high technology and healthcare.
1995 - 2010
Founded digital agency in 1995. Grew agency revenues by 273% between 2005 and 2007, achieving a #30 ranking on the 2008 Philadelphia 100 List of fastest-growing, privately-held companies. Led Singularity to nearly 140 design and marketing awards between 2006 and 2010. Sold Singularity to media agency Communications Media, Inc. in July, 2009. Served as President for 14 months following sale.
Co-founded the first company to combine viral marketing techniques, sweepstakes and promotions. Grew company to 25 employees in 2 offices in Houston. Sold company to About.com, Inc. in October, 2000.
B.S. in Economics, concentrations in Entreprenuership and Information Technology