For two decades I have been helping brands, both big and small, to engage their audiences and achieve their goals. I have built new brands from the ground up, and helped established brands transform themselves.
Every day your competitive landscape changes and you have to chart a new course to success. The right strategy balances short- and long-term goals with an honest assessment of your own brand.
Every element of your brand should align to tell a story that matters to your audience. Every interaction should reinforce your value.
Knowing where you want to go and actually getting there are two different things. You need the spark of an inspired idea, and the agile coordination to see it through to reality.
The art of marketing now goes hand-in-hand with the science of optimization. The companies that are winning are the ones developing intelligent experiments and executing them with scientific rigor.
Knowledge is power. That old adage has never been more true than it is today, when the key to success (and in many cases, survival) is a company’s ability to gather data and turn that data into insights. I help companies unlock the power in their data, through the entire analytics lifecycle:
Creating great digital products, whether for internal or external use, is a complex and delicate process. I have been designing and developing innovative digital products for nearly 20 years. I bring expertise in all of the key stages necessary for a successful digital product, including:
Interfacing with diverse stakeholder groups to turn their needs, constraints and concerns into concrete, well-documented specifications.
Mapping out the data structures and relationships to support current requirements and pave the way for future growth.
Identifying the optimal features, interface elements and behaviors to make the product intuitive and user-friendly.
Juggling both dedicated and shared resources to maximize efficiency. Maintaining team alignment and adapting to changes and user feedback to stay on time and on budget.